Schools - Fundraising Insights & Trends

How To

How to Create Effective Marketing Plans for Schools: A Step-by-Step Guide

This article shows school leaders how to craft a marketing plan—segment your audience, audit your position, set measurable goals, deploy multi-channel tactics, budget wisely, and monitor metrics—for stronger enrollment and fundraising.

Fundraising

Creative PTO Fundraising Ideas for Schools

This article gives PTOs and PTAs dozens of fundraising ideas — seasonal events, online auctions, custom merch, business sponsorships, eco initiatives, and more — to grow school funds and community engagement.

Fundraising

45 Holiday Donation Drive Ideas

Creative drive ideas for nonprofits during holidays — e.g. themed giving days, matching challenges, gift-card programs, virtual fundraisers, and partnerships — to boost seasonal giving and donor engagement.

fundraising ideas

Easy Fundraising Ideas for Sports Teams

A playbook of fast, high-impact fundraisers for sports teams—peer campaigns, merch sales, tournaments, clinics, local sponsorships & online auctions—that help cover gear, travel, and team costs while engaging community support.

fundraising ideas

12 Fundraising Ideas for University Clubs

This article offers university clubs creative fundraisers—social events, branded gear, online crowdsourcing, campus services, and business tie-ins—to build funds and visibility.

End of Year

Do University Clubs Pay Taxes on Fundraising Money?

University clubs don’t automatically avoid taxes—if they meet IRS rules and qualify (e.g. 501(c)(3) or 501(c)(7)), fundraising may be tax-exempt. But income from unrelated business activities can be taxed under UBTI rules.

FAQ

Why Do Schools Have to Raise Funds?

Because standard funding is limited, schools lean on fundraising to support arts, field trips, facility upgrades, clubs, and other non-core needs that the base budget can’t afford.

fundraising ideas

Back to School Fundraiser Tips

This guide shows schools how to make back-to-school fundraisers work—through event tie-ins, sponsorships, merchandise, contests, and smart promotion to tap community energy.

How To

How to Make Your School Fundraiser Findable

Boost your school fundraiser’s SEO by choosing locale + event keywords, optimizing titles/meta descriptions, creating quality content, structuring pages well, and promoting via social/local links — to help more donors discover your cause.