Online auctions are easy to build with Charity Auctions Today. Are you a member of a National Organization? We have discounted pricing for our National Partners.
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Does your organization have more than 5 chapters/locations? Contact us to become one of our newest National Partners.
Frequently Asked Questions
What does “national partner” mean for a nonprofit or platform relationship?
A national partner is a company, association, network, or platform that collaborates across multiple markets or chapters to support campaigns, events, and co-marketing at scale—often with shared assets, promotions, and reporting.
Who is a good fit to become a national partner?
- Brands with multi-location presence or nationwide reach.
- Associations/franchises with regional chapters or members.
- Media and creator networks seeking cause-aligned campaigns.
- Technology/payment providers that enhance giving or events.
What partnership models are common for national programs?
- Co-branded campaigns (e.g., seasonal or Giving Tuesday).
- Employee engagement and payroll-giving add-ons.
- In-kind product or media support plus donation upsells.
- Corporate sponsorships, matches, and round-up promotions.
What are the benefits for national partners?
- Turnkey fundraising activations across locations.
- Brand lift through cause alignment and storytelling.
- Staff engagement via volunteering, peer pages, and team goals.
- Unified reporting on impact, reach, and participation.
How do nonprofits and chapters benefit from national partnerships?
- Consistent funding pipelines and sponsor underwriting.
- Shared creative, messaging, and ready-to-use toolkits.
- Expanded reach through partner audiences and media.
- Operational efficiencies from standardized tech and playbooks.
What criteria do potential national partners usually need to meet?
- Ability to activate multiple locations or chapters reliably.
- Commitment to brand guidelines and campaign timelines.
- Capacity to provide staff time, media, or funding support.
- Shared values and clear mission alignment.
What does onboarding a national partner typically involve?
- Discovery call and goals/fit assessment.
- Scope, timeline, KPIs, and brand/asset alignment.
- Pilot activation (select markets or teams).
- Scale-up plan with training, toolkits, and reporting cadence.
What kinds of national activations work best across many locations?
- Online or hybrid auctions with shared catalogs/templates.
- Seasonal campaigns (backpack drives, holiday giving).
- Peer-to-peer challenges (steps, read-a-thons, service goals).
- Cause marketing at checkout with QR/short links and posters.
How are brand guidelines handled in national partnerships?
Partners receive a co-brand kit (logos, color use, voice, legal lines). All creative should be reviewed for correct marks, disclosures, and offer language before launch.
How is supporter data handled in national collaborations? (General information)
Programs define what data is collected, who can access it, and how it’s used for stewardship. Follow agreed privacy policies and applicable regulations. This is general information, not legal advice.
Which KPIs are typically tracked for national partnerships?
- Total raised and net revenue by market/campaign.
- Participation (donors, bidders, employee teams).
- Average gift, conversion rate, and repeat engagement.
- Media impressions, QR scans, and referral sources.
How do we make it easy for hundreds of locations or chapters to participate?
- Provide a turnkey toolkit (templates, scripts, QR assets, calendar).
- Offer quick trainings and office hours.
- Centralize FAQs and support with a single contact channel.
What underwriting or sponsorship options work at the national level?
- Underwriting platform, prizes, or shipping costs.
- Matching gift windows (“match hour” nationwide).
- Media/advertising inventory for PSA-style promotions.
Can national partners donate products or experiences instead of cash?
Yes—many partners provide gift cards, experiences, or promo inventory. Align on fulfillment (digital codes vs. shipping), expiration windows, and any blackout dates before launch.
Are there legal or disclosure requirements for cause marketing? (General information)
Many jurisdictions require clear disclosures (beneficiary, amount per purchase, dates, caps) and, in some cases, filings for commercial co-venture arrangements. This is general information, not legal advice.
Can partnerships extend internationally? (General information)
Possibly—scope depends on campaign rules, payment processing, and local regulations. Confirm eligibility, tax, and privacy requirements before expanding outside the U.S. General information only.
How can partners involve employees to increase participation and impact?
- Peer pages by region or store with friendly leaderboards.
- Volunteer days tied to campaign milestones.
- Payroll giving or matching gifts where available.
What creative approval timelines should we plan for at the national level?
Plan 2–3 weeks for first campaigns to align brand, legal lines, and disclosures. After the first cycle, updates typically move faster with a pre-approved template set.
How are results reported to national partners and nonprofit stakeholders?
Partners receive a summary of key metrics (revenue, participation, reach) by market and campaign, plus insights for optimization and next steps for renewal.
What’s the simplest way to propose a national partnership and get started?
- Share your campaign idea, audience footprint, and desired timing.
- Outline available assets (media, stores, products, staff).
- Align KPIs, roles, and approvals—then launch a small pilot before scaling.
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Tom Kelly
Tom Kelly, TEDx speaker and CEO of CharityAuctions.com, helps nonprofits raise millions through auctions and AI. He hosts The Million Dollar Nonprofit podcast and inspires leaders to live their legacy, not just leave it.
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