Tom Kelly - Fundraising Insights & Trends | CharityAuctionsToday (Page 10)

Guides

6 Easy Steps to Creating Your Silent Auction

This guide walks nonprofits through online silent auctions: pick your type, build a committee, collect items, spread the word, run the auction, and wrap up with clear payment and thank-you flows.

Case Studies

NFL Fundraisers: Roy Hall Case Study

The Driven Foundation, founded by Roy Hall, sold donated items (like LEGO) via an online auction, raising funds while enabling direct donor gifts; now auctions are core to their revenue strategy.

Auction Best Practices

Is An Online Silent Auction Right For You?

Online silent auctions let bidders join from anywhere, pay instantly, extend bidding windows, and boost engagement through mobile and social features. They’re ideal if you want to increase accessibility, revenue, and convenience.

Case Studies

National Partners

If your nonprofit operates across multiple chapters, you can join their National Partners program for volume pricing and shared platform benefits.

How To

How To Use Social Media to Boost Your Fundraiser

Use social media to spread your fundraiser: tell your story with bright images, post often, tag partners and donors, use relevant hashtags, and include clear calls-to-action so more people see and share it.

How To

How To Volunteer and Do Good from Home

Learn how to volunteer online: offer your skills (design, copy, coaching), assist with virtual events, moderate forums, mentor, or support remote campaigns—no commute needed.

text-to-give

5 Custom Text Messages Proven to Drive Auction Traffic

Texting gives you instant reach: send messages like “Auction is live,” “No bids yet,” “Closing soon,” and “Donate anyway” to stir urgency, spotlight items, and capture more revenue.

Auction Best Practices

4 Strategies to Boost Mobile Giving & Fundraising Results

Boost mobile donations by simplifying the giving flow, offering preset amounts, optimizing for phones, and promoting via multiple channels (SMS, email, print, events).

How To

How to Promote Your Fundraiser

To earn publicity: pitch local media early, use compelling stories, leverage partners and influencers, send timely press releases, offer event access, and follow up persistently.