Tom Kelly

30 posts

Tom Kelly is a nonprofit strategist, bestselling author of Million Dollar Nonprofit, and CEO of CharityAuctionsToday. Dedicated to helping organizations scale through AI and automation.

Fundraising Ideas for Schools: How to Get Students Involved
fundraising ideas

Fundraising Ideas for Schools: How to Get Students Involved

This article provides creative fundraising strategies for schools—swag sales, virtual events, service auctions, sponsorship ties, and student challenges—to help you raise money with community support.
Tom Kelly
Tom Kelly
9 min reads Jun 19, 2023
What is Mobile Fundraising for Schools?
mobile fundraising

What is Mobile Fundraising for Schools?

With mobile giving, donors can text a keyword, follow a link, and donate in under a minute. Schools gain broader reach, fewer friction points, and tap into on-the-go generosity.
Tom Kelly
Tom Kelly
8 min reads Jun 16, 2023
Online Backpack Donation Drive is Easier and Faster
Donations

Online Backpack Donation Drive is Easier and Faster

The article explains how to shift backpack drives fully online—donors order or send backpacks digitally—so schools or nonprofits avoid clutter, simplify fulfillment, and increase participation.
Tom Kelly
Tom Kelly
9 min reads May 24, 2023
16 College Fundraising Ideas: Great Step-By-Step Guide
Guides

16 College Fundraising Ideas: Great Step-By-Step Guide

For student orgs: use fun, low-cost fundraisers (food sales, sports tournaments, spirit merch, contests, auctions), plan with a committee, promote early, and verify permissions.
Tom Kelly
Tom Kelly
15 min reads Oct 25, 2020
8 Thanksgiving Fundraisers Ideas for Schools
fundraising ideas

8 Thanksgiving Fundraisers Ideas for Schools

Thanksgiving gives nonprofits a storytelling hook: combine gratitude messaging, donor spotlights, matching challenges, and community events (meals, drives) to boost giving and strengthen relationships.
Tom Kelly
Tom Kelly
7 min reads Sep 01, 2020
School Fundraising Ideas
fundraising ideas

School Fundraising Ideas

This article offers school-friendly event ideas—from carnivals and auctions to read-a-thons and food festivals—that engage students, families, and communities to raise funds.
Tom Kelly
Tom Kelly
5 min reads Aug 16, 2020
Companies that Match Donations for Schools and Other Nonprofits
Donations

Companies that Match Donations for Schools and Other Nonprofits

Many corporations match employee donations (often 1:1 or more). Schools should list common matchers (e.g. Microsoft, Home Depot, Bank of America), prompt donors to check employer policies, and use matching tools to double gifts.
Tom Kelly
Tom Kelly
7 min reads Aug 09, 2020
8 Classroom Projects for Silent Auctions to Fundraise for Your School
fundraising ideas

8 Classroom Projects for Silent Auctions to Fundraise for Your School

The article offers 8 classroom-made auction item ideas (ornaments, music CDs, cookbook, student art, etc.) to engage your school community and raise funds without significant expense.
Tom Kelly
Tom Kelly
7 min reads Feb 08, 2020
10 Holiday Fundraising Ideas for Schools
fundraising ideas

10 Holiday Fundraising Ideas for Schools

This article offers schools seasonal fundraising ideas—holiday product sales, ornament contests, virtual wish lists, class challenges, and matching gift pushes—to boost year-end support.
Tom Kelly
Tom Kelly
11 min reads Feb 01, 2020
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