Tom Kelly is a nonprofit strategist, bestselling author of Million Dollar Nonprofit, and CEO of CharityAuctionsToday. Dedicated to helping organizations scale through AI and automation.
This guide shows how nonprofits can host auctions online: choose a platform with mobile bidding & secure payments, promote broadly, and analyze results to improve revenue.
This article shows school leaders how to craft a marketing plan—segment your audience, audit your position, set measurable goals, deploy multi-channel tactics, budget wisely, and monitor metrics—for stronger enrollment and fundraising.
This article gives PTOs and PTAs dozens of fundraising ideas — seasonal events, online auctions, custom merch, business sponsorships, eco initiatives, and more — to grow school funds and community engagement.
Creative drive ideas for nonprofits during holidays — e.g. themed giving days, matching challenges, gift-card programs, virtual fundraisers, and partnerships — to boost seasonal giving and donor engagement.
School auction platforms typically cost $500–$1,500 per event or annually for entry-level plans, $1,500–$5,000+ for mid-tier, and $5,000+ for premium solutions with full branding and custom support.
A playbook of fast, high-impact fundraisers for sports teams—peer campaigns, merch sales, tournaments, clinics, local sponsorships & online auctions—that help cover gear, travel, and team costs while engaging community support.
This article offers university clubs creative fundraisers—social events, branded gear, online crowdsourcing, campus services, and business tie-ins—to build funds and visibility.
University clubs don’t automatically avoid taxes—if they meet IRS rules and qualify (e.g. 501(c)(3) or 501(c)(7)), fundraising may be tax-exempt. But income from unrelated business activities can be taxed under UBTI rules.
Because standard funding is limited, schools lean on fundraising to support arts, field trips, facility upgrades, clubs, and other non-core needs that the base budget can’t afford.